RFS® has nearly three decades of experience as a general contractor in the restaurant and senior living facilities industries.
Though they lead the industry with clients ranging from restaurant giants to national senior living communities,
their marketing efforts were disconnected with no cohesive strategy.
When RFS® partnered with us to ramp up their marketing and digital approach, we created a three-year integrated marketing program with a goal of
acquiring new clients and driving sales.
Playing off of their experience and reach, we positioned them as the undisputed, nationwide source for restaurant and facility management, and zeroed in on their unique business strategy to set them apart in the industry.
With a solid message and identity, we implemented campaigns that would translate easily across multiple digital channels including email, video and social.
We created sales kits that featured eye-catching packaging and provided potential clients with a memorable and tangible leave-behind.
In addition, we refreshed their website and designed fresh print collateral to enhance their message and show off their unique approach and capabilities.
With a brand narrative and marketing strategy in place, RFS® is on track to expand their reach, sustain rapid growth, and position themselves as a leader in the industry.